Monetizing your Asha app

Once you’ve conceived, toiled and created your app for the Nokia Asha platform, like any good business you’d like to see a return on your investment.

When it comes to monetizing your app, there is a range of business models to help you generate revenue. Each method has its own clear benefits and there is no right or wrong way, simply the best way for you.

Business models

Let’s take a look at the most common business models for monetizing apps.

 DescriptionBenefits

Asha Support

Free download Offer the app at no charge (no direct monetisation)
  • Best user exposure
  • Widest availability in terms of countries
Yes
Paid downloadCharge the user a specified price before the app download
  • Upfront revenues
  • Compatibility with many platforms
Yes
In-app advertisingOffer the app for free in exchange for delivery of in-app ads during app usage
  • Free-model with monetisation potential
  • Availability of many ad-solution providers
Third-party solutions

Payment Methods

Of the four ways to generate money from your app, In-app-advertising and In-app-payment models are playing an ever increasingly large role for many developers.

In-app advertising

In-app advertising is becoming one of the most proven business models to generate revenue from your app. By integrating an advertising solution into your app, end users can download it for free, while you generate revenue by showing ads integrated into the app.

Business models 101

Read our insights and masterclass on business models to better choose the model most suitable for your app.