Monetization

In the fastest growing smartphone markets, credit-card penetration is quite low compared to more established smartphone markets.

 

USA

South Korea

Vietnam

Indonesia

India

Population

317M

50M

89M

237M

1200M

Credit cards

686M

96M

2M

10M

24M

This excludes many people from traditional billing methods for mobile apps. To make payments easy, safe and seamless for consumers – and to maximize conversions for developers – direct operator billing plays a crucial role.

With operator billing, payments are billed directly to a user’s mobile account. Over the years, Nokia has built an extensive operator billing network worldwide, and this network covers 3 out of 4 mobile subscribers in the Nokia X family target markets.

On current Nokia feature phones, 99% of app revenue comes through operator billing. Nokia research has shown an up-to-fivefold increase in average revenues, and a 10-fold increase in paid transactions over credit-card billing, when operator billing is activated in a market.

In-App Advertising

Free apps often rely on advertising or paid subscriptions to generate revenue. A benefit of using in-app advertising is that you can combine it with other business models. For example, you can offer users the ability to remove ads either by paying a fee via in-app purchasing or by buying the full version of your app.

Use the solution that suits your needs

With the Nokia X family of devices you can leverage a multitude of popular advertising solutions already supported by Android. We recommend you explore existing in-app advertising solutions and find the best one for your needs. Your choice of in-app advertising solutions may be driven by developer preference, the type of app you have, or the geography of your users. Many developers use multiple in-app advertising solutions interchangeably.

Information on business models

Our Nokia Insights report, “Business Models 101” is available to help you understand what business models are available and suitable for your app.

Download the PDF