Insights Report — Localized But Not Local

Making money is an increasingly serious consideration for most app developers. Home markets are becoming increasingly saturated and the situation is now less “there’s an app for that” than “there’s already an app for that”. As with any global industry moving beyond infancy, developers are seeking opportunities further afield.

The principles of strategic marketing state that geographical borders must be crossed (and catered to) to maximize opportunity; and with smart devices proliferating throughout the globe, developers are facing great opportunities to make some serious money.

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