Insights Report — The Next Billion Mobile Users

The mobile app markets in industrialized countries are becoming saturated, offering an overwhelming array of apps and services to users. As a result, the opportunity to tap into these markets is becoming increasingly limited. So where can mobile app developers find the next big opportunity? The answer is straightforward: the next billion users in the emerging markets of South and Central America, Asia- Pacific and Africa.

In these regions, people are largely moving from having no internet access at all to accessing the web via the mobile platform. The number of mobile connections worldwide is expected to increase by 1.6bn to 8.2bn in 2017.

Download the PDF