Insights Report — Total Location

There are more than 770 million GPS-enabled mobile phones in use1, providing ample opportunity for new location based services (LBS) that go beyond check-in and filteringby- location for news, reviews and information. Location based data enables targeted ads, features and information. New business models are matching supply to demand, extending social networking and connections by mapping and tracking life’s actions, activities, habits and moods, and matching these with our location.

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